Scholars on social media and that include big names in the industry are telling ordinary folks like you and me that being crazy after likes and getting a gargantuan number of followers on any of the social networking sites is a big waste of a time.
So, are we purporting that the likes, the shares and the following are all a sham?
Are we? No!
It is a gradual process. When we have a startup, we definitely need a decent amount of exposure to be seen by prospective customers. You need to be around for the customers to even deliberate on being able to have you as one of their choices. But slowly, when you think that you are spending way too much time on social sites; that is the precise time that you must cut yourself short and ask yourself one major question: is the return on investment justifying the time that you are spending on social networking sites along with resources such as time and energy?
There needs to be a concerted effort towards social media marketing:
As an organization, you will need to test the waters with your little finger first and then be able to infer and draw a strategy that will help you further in your goals. To say that you must blindly start advertising and marketing on all the social media sites will be a cumbersome effort since you need to be able to get back concrete results for the time and energy so invested, especially if you are the one man army of your organization and the business is still in the early stages of growth.
You must use SEO as a tool:
It goes without saying that you must employ SEO in order to optimize vision on the internet. Remember there are millions on the internet like you who are vying for the best spot on the browser’s search result. What is there in you that will give you a cutting edge over the others and what the client will like in you to be able to either mark you his favorite or bookmark the site to come back even later- that is what your focus must be on.
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