Frequently Asked Questions

  • What constitutes a top 10 ranking? By a top 10 ranking, do you mean a top 10 position for one keyword for all the search engines? Or, do you mean a top 10 position for one keyword for one search engine?
  • What if some of my pages already receive high rankings? Will you change them?
  • Will you upload the files that you create to my domain? Or, will I have to do it myself?
  • After the optimization process is over, do you provide reports showing the position of my site in the search engines?
  • How many top 10 positions do your customers tend to obtain?
  • Will the search engine positions that you attain for me be permanent? Do you guarantee a length of time for which my site will have the top positions?
  • What if I don’t wish to sign up for your maintenance plan? Will I lose all the positions that you have attained for me?
  • Suppose during a month I have a top 10 position for a few days and then I lose that position. Would this be considered a top 10 ranking?
  • How much additional traffic will my web site receive if I hire you?
  • How much time is generally required before I start seeing an increase in traffic?

What constitutes a top 10 ranking? By a top 10 ranking, do you mean a top 10 position for one keyword for all the search engines? Or, do you mean a top 10 position for one keyword for one search engine?

By a top 10 ranking, we mean a top 10 position for one keyword in one search engine. Hence, suppose that we are optimizing your site for the keyword “tourism in Australia”. Suppose that your site is in the top 10 in both AltaVista and Google for that keyword. Then, this constitutes 2 top 10 rankings.

What if some of my pages already receive high rankings? Will you change them?

We do not modify any of the existing pages in your domain, except the home page. Many search engines give a lot of importance to the home page of a domain. That is the reason we need to modify the home page in order to ensure that it gets a higher ranking in the search engines. However, we will not modify the home page in such a way as to change its general appearance – we will modify it in a way that is almost indiscernible to your visitors.

However, if the home page already gets a high ranking, we will not modify it in any way whatsoever, since we are firm believers in the adage: “if it ain’t broke, don’t fix it.” Also note that all the other pages of your site will remain exactly the way they are. We do not believe in changing the existing layout and design of your web site.

Will you upload the files that you create to my site? Or, will I have to do it myself?

The choice is yours. If you want, we can upload the files to your site. However, in that case, you will need to give us temporary access to your domain. If you do not feel comfortable doing that, we will give you the files which you or your webmaster can upload to your site.

After the optimization process is over, do you provide reports showing the position of my site in the search engines?

Yes, at the end of the 6 month optimization process, we will provide you with a report showing the positions of your site in the search engines. This report will show exactly where you are ranked in each search engine for each keyword. The report does not cost extra – its cost is included in the cost of our packages.

How many top 10 positions do your customers tend to obtain?

It is difficult for us to state the exact number of top 10 positions that our clients tend to obtain – the number of positions tends to vary depending on the site. However, what we can say is that in most cases, we are able to obtain far more top 10 positions than our guaranteed minimum.

Will the search engine positions that you attain for me be permanent? Do you guarantee the length of time for which my site will have the top positions?

While web sites which we optimize for the search engines may often continue to obtain high rankings for many months at a stretch without any further intervention on our part, search engines do change their algorithms every now and then. When a particular search engine changes its algorithm, the sites which used to get high rankings earlier will no longer do so.

Hence, neither we, nor any of our competitors, can guarantee that the search engine positions, once attained, will remain that way indefinitely without any further optimization. We also can’t guarantee the length of time for which your site will be at the top. Thus, in order to ensure that your site continues to obtain top rankings, we provide you with a monthly maintenance plan.

What if I don’t wish to sign up for your maintenance plan? Will I lose all the positions that you have attained for me?

Not at all. As explained in the previous question, web sites which we optimize for the search engines may often continue to obtain high rankings for many months at a stretch without any further intervention on our part. Hence, it is quite possible that you will continue to attain high rankings in the search engines without subscribing to our maintenance plan.

However, there is also the possibility that after a couple of months, the sites which had high rankings earlier no longer do so because of changes in the algorithms employed by the search engines. Hence, it may make sense for you to subscribe to our maintenance plan.

Suppose during a month I have a top 10 position for a few days and then I lose that position. Would this be considered a top 10 ranking?

No, it won’t. When you initially order our services, the search engine positions of your site are evaluated at the end of six months. Hence, only positions achieved at the end of six months are taken into consideration. For example, suppose that your web site attains a top 10 ranking in the first week of the sixth month but in the second week, your site is no longer in the top 10. Then, if we do not manage to regain that top 10 position for your site by the end of the sixth month, this will not constitute a top 10 ranking.

For our maintenance plan, the search engine positions of your site are evaluated at the end of each month. In this case too, only positions at the end of each month are taken into consideration. For example, suppose that your web site attains a top 10 ranking in the first week of the month but in the second week, your site is no longer in the top 10. Then, if we do not manage to regain that top 10 position for your site by the end of the month, this will not constitute a top 10 ranking.

How much additional traffic will my web site receive if I hire you?

It is difficult for us to predict the exact amount of additional traffic that you will get when we optimize your site for the search engines. A lot actually depends on your business. What we can guarantee is that whatever be the nature of your business, your site will witness a dramatic improvement in traffic, in percentage terms, compared to what it was getting earlier. However, it will be inappropriate for us to specify exactly how much additional traffic you will get in absolute terms.

How much time is generally required before I start seeing an increase in traffic?

Generally, it takes about 3-4 months from the time that you order before you start seeing an increase in traffic to your site.

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