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The Tools of the Trade
Before you start optimizing your site for the search engines, you would need to arm
yourself with the tools that the pros use. Currently, there is only 1 tool that we
recommend to our users. It is called Wordtracker.
The first and most important step in any search engine positioning campaign is identifying the keywords for which you should optimize your site. WordTracker's keyword research service is the only one on the Internet that will provide a comprehensive and powerful database of the most popular keywords in your industry. It has features that all other keyword research tools lack - for instance, it will help you identify related keywords that you would otherwise never have thought of, it differentiates between singular and plural keywords and tells you which version is more popular, it helps you identify popular mis-spelled keywords (which generally have very little competition) in your industry etc. It has a free trial version which will help you identify a few keywords. However, we recommend that you subscribe to its paid service as otherwise, you will not be able to discover quite a few keywords that can turn out to be extremely valuable to you.
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